I'm always complaining about bands, comics and other creative folks who don't follow through on all their advertising, packaging, branding etc...
I recently saw that an old friend of mine was in a band called Creeping Weeds. I knew I enjoyed is older band, Bernie Bernie Headflap, so I knew he'd be in a band that I'd enjoy now. i was sooooo right. The music is great, but what really hit me hard was when I received the package from the band. It was like someone slapped a work of product design art in my box. Here's a shot of the envelope. How stylish! I already knew the album art and production was going to be very cool, but they went the extra mile to spread their coolness all over the mailing envelope! On top of the visual explosion on the envelope I was pleasantly surprised with a funky little sticker and a custom thank you note.
TWO HUGE thumbs up for the Creeping Weeds for really pushing the envelope (bad pun) and not only producing great music, but letting that creativity spill over onto the rest of their work. They could have slapped it a plan envelope with a receipt and washed their hands. INSTEAD they did what very few indi folks thinking about. They gave a customer an amazing experience all the way around. They have successfully made me think about my future projects and how I handle customer service. Thank you so much!!
Now go buy their album: www.creepingweeds.com